Company Profile

Bloomstar Property Development Corporation

the newest addition to the esteemed La Fortuna group of companies as it’s real estate developing arm, is a multi-million venture that started as a simple dream of its founder Doña Vicenta Sy of LA FORTUNA, INC. of formalizing and putting into reality the family vision of providing the comforts and elegance of modern living at highly affordable prices within the heart of Cebu City.



Rosa SyWith the tenacious support and hardwork invested by Don Ting Sy and Doña Vicenta Sy, the Siblingsgroup successfully establishing itself in the 1950′s as one of the pillars in the ever- growing pastry and bakery business in Cebu City. Years after the death of the patriach, the management of the business was bestowed upon the nine children with stewardship of La Fortuna Inc. bequeathed upon the eldest child Ms. Rosa Sy who steered the group enterprise through numerous milestones over the years. Rosa Sy was then Vice President for Visayas-Mindanao branches of the Associated Bank and a former Cebu Bankers Club President.

Bakery operations were ably handled by Mary and Lorenzo Sy while the other siblings concentrated on their own professional endeavors abroad.

Ms. Lolita Sy Go, a licensed medical technologist in Kaiser Permanent Medical Care Clinic based in California, USA.

Another child, Dr. Pacita Sy, is a licensed medical internist operating her own clinic based in Brick, New Jersey, USA.

Mr. Henry Sy who opted to pursue the academic field holds a Master’s Degree in Business Administration from Virginia Tech, Virginia, USA. He is a supervisor in application development information technology work in Pacific Life Insurance Company and now resides in Laguna Niguel, California.


To be a primary provider of comfortable and elegant modern day houses at highly affordable prices within the heart of Cebu City.


Our mission is to enrich the quality of life of our residents and most especially their families with our carefully planned projects dedicated to only giving the best comfort, ease and elegance for the heart to call HOME.


La Fortuna

Today, the La fortuna bakery has 6 outlets in Cebu City which are located in Borromeo St., Capitol, Magallanes, Ayala Mall, and in Minglanilla. It also has a branch in West Covina in California USA.


The group launched its entry into the real estate development and hotel management scene in 2006 with the construction and operation of HOTEL FORTUNA. An eight-story deluxe business hotel with 64 rooms, the hotel boasts of a spacious ballroom and function rooms located at the heart of downtown, Cebu. Hotel operations and management is under the auspices and able administration of yet another child Ms. Carmen Sy, who is a licensed Certified Public Accountant.

Hotel Fortuna


Villa VicentaHelen DyTaking the dream a step further into home development reality, 

Bloomstar Property Development Corporation was then incorporated to herald the advent of a townhouse project aptly named Villa Vicenta Town Homes  in Guadalupe, Cebu City, using a piece of property bequeathed by the La Fortuna matriarch Doña Vicenta Sy to the corporation under the able

headship, Ms. Helen Sy Dy, a successful entrepreneur and well respected banker. She was the Vice President and Cluster Head for Visayas-Mindanao branches of Robinsons Savings Bank.

Located right in the midst of bustling business and residential area of Guadalupe, Cebu City, Villa Vicenta Town homes boasts of (20) units of elegantly designed townhouses which affords spacious and luxurious living amidst beautifully landscaped grounds. The project area has a charming small town feel to it

Lolito Sy

 and is amongst Cebu City’s most quiet and promising neighborhoods.

The project which is being handled by Mr. Lolito Sy, another sibling who holds a Mechanical Engineer degree from the University of San Carlos, as the group’s project management director, portrays the heart and soul with which LA FORTUNA, INC. and it’s subsidiaries envision themselves: a primary provider of stylishly comfortable living accommodations that are surprisingly affordable, proclaiming the arrival of gracefully designed Victorian townhouses endowed with a relaxed yet stylish feel that urban families can call HOME.

Bloomstar Property Development Corporation was registered with the Securities and Exchange th Commission on the 13 of September 2006 and is licensed to engage in property development.



Villa Vicenta Project is handled by world-class construction group: